颠覆性的“革命”总是在人类历史上不断上演,区块链技术的出现被誉为“一次新技术革命”的开始。全球区块链产业规模不断扩大,区块链已经被推上了时代的风口浪尖。也有相关专业人士预测:区块链未来有可能成为世界新的经济增长点。
技术是在发展的,但区块链行业的落地应用一直是人们十分关注的问题。
GLC应用区块链技术去中心化的特点,充分重视、发挥线上消费者的重要作用,通过对线上商品、服务、金融等各提供商的资源整合,旨在打造一体化区块链消费生活平台,引领线上消费行业的发展。
本期嘉宾我们有幸邀请到了GLC创始人兼研发总监CHENEY MILLER,以及GLC运营总监ELLIOTT BAKER为我们进行分享。分享主题为:
Q1
Isabella:GLC项目是在什么样的背景下出现的,请您先简单介绍一下GLC?
Elliott Baker:
With the rise and development of the Internet, online consumption has gradually replaced offline consumption as people's main consumption mode. However, despite the huge potential of the online consumer industry, the development of the industrial Internet behind it is lagging behind, which has largely hindered the vigorous development of online consumption. The main reasons are the following difficulties: Limited technical level; Lack of standards, Difficult to achieve economies of scale; Information security issues.
随着互联网的兴起与发展,网上消费逐渐取代线下消费成为了人们主要的消费方式。可尽管线上消费产业潜力巨大,但其背后依托的产业互联网发展却比较滞后,在很大程度上掣肘了线上消费的蓬勃发展,原因主要存在以下难点:技术水平有限;标准缺失,难以实现规模经济;信息安全问题。
GLC Chain, a decentralized, de-platformed global life integrated service public chain on the chain, provides a safe consumer life platform for all users around the world, and provides users with stable lending and governance mechanisms. Based on the revolutionary technology of blockchain, GLC has constructed a brand-new business model, which is different from the traditional business model. It has the characteristics of user demand-centered, highly collaborative, fast response and low cost, and uses distributed The organizational form and decentralized value distribution mechanism build a global consumer industry value network, greatly improve the efficiency of industrial coordination, and profoundly change the production relations of the global consumer industry.
GLC新生链,一个去中心、去平台的全球化链上生活综合服务公链,为全球所有用户提供安全的消费生活平台,为用户提供稳定借贷和治理机制。GLC基于区块链这一项革命性的技术, 构建了一种全新的业务模式,区别于传统业务模式,它具有用户需求为中心、高度协作、快速反应和低成本的特性,利用分布式的组织形式与去中心化的价值分配机制,构建全球消费产业价值网络,极大地提高产业协同效率,深刻改变全球消费产业的生产关系。
Q2
Isabella:GLC的初心是什么,其所解决的问题痛点在哪?
Elliott Baker:
GLC applies blockchain technology, decentralizes, pays full attention to and gives full play to the important role of consumers, and builds an integrated blockchain consumer life platform through the integration of resources of various providers such as online goods, services, and finance, and leads the line The Shanghai consumer industry is heading for a broader future.
GLC应用区块链技术,去中心化,充分重视、发挥消费者的重要作用,通过对线上商品、服务、金融等各提供商的资源整合,打造一体化区块链消费生活平台,引领线上消费行业走向更广阔的未来。
Pain point 1: User information security has been repeatedly leaked
Under the traditional Internet model, user data is centrally stored in the platform server, and the platform can use and tamper with relevant information and data at will, which poses great security risks.
痛点1:用户信息安全屡遭泄露
传统互联网模式下,用户数据都被中心化存储在平台服务器中,平台可以随意使用、篡改相关信息数据,安全风险极大。
Solution: Distributed storage helps information security
Through the use of blockchain distributed storage technology, user data is stored in various network nodes in a decentralized manner, rather than in a centralized database, which eliminates the possibility of the platform using data. At the same time, encryption algorithms and other technologies are used to encrypt user private data, and users are equipped with a public key for publicly receiving information and a private key for decrypting private messages.
解决:分布存储助力信息安全
通过运用区块链分布式存储技术,将用户数据分散化存储在各个网络节点中,而非中心化的数据库中,杜绝了平台对数据进行使用的可能性。同时运用加密算法等技术对用户隐私数据进行加密,为使用者分别配备用于公开接受信息的公钥和用于解密私密消息的私钥。
Pain point 2: The quality of goods and services is uneven
Under the traditional online consumption model, consumers do not have comprehensive information about the goods and services they purchase, and cannot truly grasp the actual quality of the goods and services. The opacity of consumer information seriously reduces the efficiency of platform operations, increases transaction costs, and at the same time further reduces the trust between consumers, merchants and platforms.
痛点2:商品、服务质量参差不齐
传统线上消费模式下,消费者对于所购商品服务信息掌握并不全面,对于商品服务实际品质无法真正把握。消费信息不透明严重拉低了平台运作效率,增加交易成本,同时还会进一步减损消费者与商家、平台之间的信任度。
Solution: Trustworthy traceability helps quality assurance
In commodity management, through the use of blockchain technology to achieve one product and one code, the traceability of the product is realized. The producer enters the production and delivery records of the product, the logistics party enters the transportation confirmation record of the product, and the supervisor inquires and supervises all the products. , The user queries the record of the purchased product.
解决:可信溯源助力品质保障
在商品管理上,通过运用区块链技术,达到商品一物一码,实现对商品溯源追踪,生产方录入商品的生产及出厂记录,物流方录入商品的运输确认记录,监管方查询监管全部商品,用户查询所购买的商品记录。
In terms of service management, blockchain technology is used to process service providers’ ability evaluations and past sales data on the chain to ensure that all information cannot be tampered with and that consumers can check in real time, ensuring the transparency and credibility of consumer information and increasing consumption People trust and guarantee service quality.
在服务管理上,运用区块链技术对服务提供方能力评价及以往销售数据进行上链处理,确保所有信息不可篡改且消费者实时可查,保障了对消费者的信息透明可信,提高消费者信任,保障服务品质。
Pain point 3: Changes in consumer demand cannot be grasped in time
With the rise of the younger generation of consumers, there are huge differences in consumer demand from different generations. Each consumer presents individual needs. Brands are becoming less and less understanding of consumers and unable to see all brand consumers. It is even more difficult. Accurately grasp the real needs of consumers.
痛点3:消费者需求变动无法及时掌握
随着年轻消费者一代的崛起,不同世代的消费者需求差异巨大,每个消费者都呈现个性化需求,品牌对消费者越来越不懂,也不能看清所有的品牌消费者,更难精准地把握消费者的真实需求。
Solution: Big data analysis helps control demand
Through blockchain big data analysis and operation, brands can independently carry out digital operations on consumers, forming an optimizable closed loop that drives business growth; first, brands can see the different stages of consumers through the link, and get richer And three-dimensional crowd portraits, market segmentation. Secondly, brands can perform diagnostic analysis, find problems, and tap the driving force and resistance of brand growth. Third, the brand develops new products in a targeted manner, or triggers marketing activities from online to offline, from media placement to fan operation, and relevant data flows back and settles, forming an optimized closed loop that drives business growth.
解决:大数据分析助力需求把控
通过区块链大数据分析与运营,品牌可以自主地对消费者进行数字化运营,形成驱动业务增长的可优化闭环;首先,品牌透过链路看到消费者所处的不同阶段,获得更丰富和立体的人群画像,细分市场。其次,品牌能够进行诊断性分析,发现问题,挖掘品牌增长的驱动力和阻力。再次,品牌有针对性的进行新产品的开发,或者触发从线上到线下,从媒体投放到粉丝运营的营销活动,相关数据回流沉淀,形成一个驱动业务增长的可优化闭环。
Pain point 4: Consumer lending risk is too high
The upgrading of traditional consumption concepts has allowed the balance of short-term consumer loans to maintain a relatively high growth rate. In particular, the post-90s population has gradually become the main crowd in the consumer market. With the assistance of consumer finance, the consumption power of this group is gradually released. The advanced, diversified, and modern consumption trend provides sufficient impetus for the development of the consumer finance industry. However, the consumer finance industry still faces one of the biggest problems-risk control. Because the domestic credit investigation system is not yet sound, and consumer finance companies are isolated from each other, participants can only accumulate sufficient financial transaction data and actual Only after consuming the data will the consumer finance business be expanded, increasing the barriers to industry entry and reducing industry vitality.
痛点4:消费借贷风险过高
传统消费观念的升级,让短期消费贷款余额一直保持着较高的增长速度。尤其是90后人群逐渐成为消费市场的主力人群,在消费金融的辅助下,这一部分群体的消费能力逐步释放,超前化、多样化、现代化的消费态势为消费金融行业发展提供了充足的动力。不过,消费金融行业仍旧面临着一个最大的问题——风控,由于国内的征信体系还不健全,各个消费金融公司又彼此孤立,参与者们只有在自身积累了足够的金融交易数据与实际消费数据后,才会拓展消费金融业务,增加了行业准入门槛,降低了行业活力。
Solution: Point-to-point assistance in efficient lending
P2P lending based on blockchain technology does not require the establishment of a trusted third party. Every ledger on the node will record every loan, which cannot be forged or tampered with. Both P2P and cash loans have the pain points of long-term borrowing. Long-term borrowing causes the risk control model of P2P and cash loans to be extremely easy to fail. P2P and cash loans based on blockchain technology have solved the pain points of long-term borrowing and significantly reduced industry risks.
解决:点对点助力高效借贷
基于区块链技术的P2P借贷无需建立可信第三方,节点上每一个账本都会记录每一次借贷,无法伪造,无法篡改。P2P和现金贷都有多头借贷的痛点,多头借贷导致P2P和现金贷的风控模型极其容易失效。而在基于区块链技术的P2P和现金贷,解决了多头借贷的痛点,显著降低了行业风险。
Q3
Isabella:GLC应用中最有价值的是什么?
Elliott Baker:
GLC connects the increasingly demanding requirements of users with flexible, efficient and low-cost manufacturing, uses digital information to quickly distribute products, avoids the expensive distribution layer of agents, and connects cooperating providers together, which greatly reduces collaboration Costs and communication costs continue to stimulate the great value potential of the CLC ecosystem.
GLC将用户日益提高的苛刻要求和灵活以及有效率、低成本的制造相连接,采用数字信息快速配送产品,避开了代理高昂的分销层,将合作的提供商连接在一起,极大地降低协同成本、沟通成本,不断激发CLC生态的巨大价值潜能。
In today’s consumer era, GLC pays more attention to consumer empowerment as an integrator of resources, finds more favorable consumption channels, finds more confused consumers, and as opinion leaders of consumer groups, it can also participate in the profitability of products. Assignment. The blockchain life integrated service platform itself provides an online consumer life platform in the era of new digital assets, and has the ability and responsibility to lead this change.
在如今的消费时代,GLC更加注重消费者赋能为资源的整合者,找到更多优惠的消费渠道,找到更多迷茫的消费者,作为消费群体的意见领袖,那么也可以参与到商品的利润分配中去。而区块链生活综合服务平台本身,提供了新数字资产时代的线上消费生活平台,拥有引领此变革的能力和责任。
Q4
Isabella:GLC项目的发展规划是怎样的,截止目前的进展如何?
Elliott Baker:
The following is the project roadmap. The GLC ecosystem has been built in November 2019, the GLC Foundation was established in May this year, and the white paper will be released in November 2020. It is planned to complete the financing, main network test, and complete the GLC data platform and application ecosystem construction next year. The final plan is to go live in December 2021. In the follow-up, cooperative operators will be recruited to access brand enterprises and complete the application.
以下是项目路线图:2019年11月已经开始搭建GLC生态,并于今年5月成立GLC基金会,2020年11月发布白皮书。计划于明年年初完成融资,主网测试,完成GLC数据平台和各应用生态搭建。最终计划于2021年12月正式上线。后续还将招募合作运营商,接入品牌企业,完成应用落地。
Q5
Isabella:GLC目前最大的优势在哪里?
Elliott Baker:
At present, the application scenarios that GLC aims to create are in line with the current hot storage, consumption and transaction fields, including cloud service platforms, daily life entertainment, corporate industry, and finance. By cultivating users' usage and consumption habits, consumption behavior can be guided, thereby building a new value network.
目前GLC目标打造的应用场景都符合于现阶段热点存储、消费和交易领域,包括云服务平台、日常生活娱乐、企业产业和金融等方面。通过培养用户的使用和消费习惯,可以引导消费行为,从而构建新的价值网络。
Q6
Isabella:GLC的应用场景有哪些?
Elliott Baker:
1. GLC Cloud Service Platform
GLC is committed to building a new generation of value exchange network platform, which perfectly integrates blockchain, distributed storage, P2P and other technologies, and fully optimizes the basis of traditional service calls, data access, data security, and identity authentication. To create a safe, efficient, autonomous, stable, and economical cloud service platform, so that the underlying storage, computing, and network resources can be used more economically and safely, and bring a breakthrough improvement to the cloud service experience.
1、GLC云服务平台
GLC致力于打造新一代价值交换网络平台,将区块链、分布式存储、P2P等技术完美融合,在全面优化传统的服务调用、数据存取、数据安全以及身份鉴权等各环节的基础之上,打造安全、高效、自治、稳定、经济的云服务平台,让底层的存储、计算以及网络资源可以被更经济安全地使用,为云服务体验带来突破性提升。
2. GLC life service platform
2.1 Real estate
Upgrading the traditional multiple listing service (MLS) database to a blockchain-based database will create a more transparent ledger system where brokers and agents can view the entire transaction history of the property. Through smart contracts based on the GLC Xinsheng Chain, efficiency, liquidity and customization have pushed the possibility of real estate investment to the mass market.
2、GLC生活服务平台
2.1 房地产领域
将传统的多重上市服务(MLS)数据库升级为基于区块链的数据库,将创建一个更加透明的分类帐系统,经纪人和代理商可以查看财产的整个交易历史。通过基于GLC新生链的智能合约,效率,流动性和可定制性将房地产投资可能性推向了大众市场。
The real estate business combined with the GLC New Life Chain allows all listings to be directly linked to the chain. The evaluation of all rental history, prices, landlord’s attitude, environmental hygiene, contract payment, privacy protection, etc. of the house can all be viewed on the chain, such as the landlord stealing or peeping Once the tenant privacy and other incidents are made public, it means that the house will no longer be rentable. Not only can it increase transparency and increase the trust of buyers and sellers, but it can also speed up the contract process through smart contracts, saving time and reducing costs.
地产业务结合GLC新生链,可以让所有房源直接上链,该房屋所有出租历史的评价、价格、房东态度、环境卫生、合约支付、隐私保护等,全部可以链上查看,如房东窃取或偷窥房客隐私等事件,一旦链上公开,意味着这套房子再无租出可能。不仅可以提高透明度,增加买卖双方的信任,还可以通过智能合约加快合同流程,节省时间并降低成本。
2.2 Living expenses
In terms of specific service functions, the GLC Xinsheng Chain uses technical advantages such as block computing, convenient payment, and trade circulation to enable the GLC Xinsheng Chain to enter more offline application scenarios and link more trading entities under the new economic format. Create more new production models, production relationships and new profit margins.
2.2 生活缴费
具体服务职能上,GLC新生链通过区块运算、便捷支付、贸易流通等技术优势,让GLC新生链能够在新经济业态下,进驻更多的线下应用场景,链接更多的贸易实体,从而造就出更多新的生产模式、生产关系及新的盈利空间。
GLC Xinsheng Chain has one-click access to diverse scenarios and applications from around the world, with rich content, covering all aspects of our lives, including: convenient living payment (including phone bill recharge, water, electricity and coal payment, gas card recharge, etc.), train ticket online purchase ; Offline shopping payments, online taxi rides, takeout orders, and QR code payments can all be paid through the GLC Xinsheng Chain.
GLC新生链一键式接入来自全球的多元场景应用,内容丰富,涵盖我们生活的各个环节,其中包括:生活便捷缴费(包括话费充值、水电煤缴费、加油卡充值等)、火车票在线购买;线下购物支付、在线打车、外卖叫餐、扫码支付等,均可通过GLC新生链进行支付。
2.3 Entertainment platform
In terms of tourism, the integration of the GLC nascent chain into the tourism industry includes more online travel agencies’ new attempts for on-chain applications, whether it is travel reservations, ticket or air ticket reservations, pick-up services, hotel reservations, tour guide attitudes, scenic environment, Whether the consumption is reasonable, food evaluation, peripheral shopping, insurance, visas, etc., are integrated ecologically on the chain. GLC's on-chain payment can also perform payment detection, fraud warning, etc., which can avoid loss of choice.
2.3 娱乐平台
在旅游方面,GLC新生链对旅游产业的融合,包含了更多线上旅行社进行链上应用的全新尝试,无论是旅行预定、车票或机票预订、接送服务、酒店预订、导游态度、景点环境、消费是否合理、餐食评价、周边购物、保险、签证等,进行综合生态上链。GLC的链上支付更可以进行付款检测、欺诈预警等,可以避免遭受选择损失。
In terms of social interaction, the entertainment social platform of the GLC blockchain is not much different from the traditional Internet social network platform in terms of content. The difference that is worth paying attention to is the application of blockchain technology. The GLC public chain can support all The mobile wallet with cross-chain exchange of currencies is safe and convenient. Not only supports all currencies, but also easily exchanges multiple currencies, and cooperates with senior platforms.
在社交方面,GLC区块链的娱乐社交平台,跟传统的互联网社交网络平台在内容形态上并没有太大不同,值得关注的差异点就在于区块链技术的应用,GLC公链能够支持全币种跨链互换的移动端钱包,具有安全便捷等特点。不仅支持全币种还能多币种轻松互换、与资深平台进行合作。
2.4 GLC chain mall
The current system model adopted by the GLC online store is a hybrid model of "tools + community + e-commerce micro-business". Community is the attribute of relationship, used to precipitate traffic; business is the attribute of transaction, used to realize the value of traffic. This system can help businesses get through suppliers, directly link promoters and consumers, so that products can be disseminated in a short period of time, gain more commercial value in mobile fission, promote the circulation of goods in the circle, promote business development and win The trust of consumers.
2.4 GLC链上商城
GLC线上商城目前采用的系统模式就是“工具+社群+电商微商”的混合模式。社群是关系属性,用来沉淀流量;商业是交易属性,用来变现流量价值。这一系统能够帮助商家打通供货商,直接链接推广员与消费者,让产品在短时间内得到传播,在移动裂变中获取更多的商业价值,推动圈内商品流通,促进商业发展和赢得消费者的信赖。
3. GLC Industry Internet Platform
The GLC supply chain module naturally meets the needs of supply chain management. First of all, the chain structure of the blockchain can be understood as a kind of time series data that can store information. This is similar to the form of product circulation in the supply chain. Secondly, information updates in the supply chain are relatively frequent, avoiding the current shortcomings of blockchain technology in terms of processing performance. From the perspective of a company, real-time knowledge of the status of a product can help companies optimize production operations and management, and improve efficiency. Promoting blockchain technology is in the interests of all business entities.
3、GLC产业互联网平台
GLC供应链模块天然地符合供应链管理的需求。首先,区块链的链式结构,可理解为一种能储存信息的时间序列数据。这与供应链中产品流转的形式有相似之处。其次,供应链上信息更新相对高频,回避了目前区块链技术在处理性能方面的短板。从企业的角度而言,实时了解商品的状态,可以帮助企业优化生产运营和管理,提升效益。推动区块链技术符合各企业主体的利益。
Through information sharing, demand changes and other information can be reflected in real time to all entities in the chain, and enterprises can keep abreast of the latest developments in logistics in time to take corresponding measures. In addition, multiple entities participate in monitoring and auditing to effectively prevent issues such as unfair transactions and transaction fraud.
通过信息共享,需求变动等信息可实时反映给链上的各个主体,各企业可以及时了解物流的最新进展,以采取相应的措施。此外,多主体参与监控、审计,有效防止交易不公、交易欺诈等问题。
4. GLC trusted Defi platform
The GLC platform strictly selects qualified banking financial institutions as fund depository institutions. The point-to-point direct transactions between lenders and lenders realized by blockchain technology enable any node on the public chain of this platform to transfer funds Transfer to other nodes has great technical advantages in tracking the flow of funds and keeping transaction records.
4、GLC可信Defi平台
GLC平台严选符合条件的银行业金融机构作为资金存管机构,用区块链技术实现的出借人与贷款人之间点对点的直接交易使得在本平台公链上,任一节点都可以将资金转移到其他节点,在追踪资金流向、交易记录保存方面存在较大技术优势。
Q7
Isabella:用户的资产安全问题永远在首位,那么GLC平台在安全性方面有哪些具体措施?
Elliott Baker:
GLC will add data security mechanisms on the basis of inheriting the existing storage design of IPFS, which is mainly reflected in three aspects:
GLC将在继承IPFS现有存储设计的基础上,增加数据安全方面的机制,主要体现在三个方面:
Perform zero-knowledge encryption on the data, and then de-duplicate the data, so that the final storage is non-duplicated encrypted data. People without permission (including the owner of the storage node, system designer/maintainer) can never know the data contents;
对数据进行零知识加密,然后做数据去重,使得最终存储的是不重复的加密数据,没有权限的人(包括所在存储节点的拥有者、系统设计者/维护者)是绝对不能获知数据内容的;
Implement a file permission system, and define file access permissions in three dimensions: Owner, Group and Everyone;
实现文件的权限系统,按照文件的Owner、所在Group 和Everyone 三个维度定义文件的访问权限;
The file authorization mechanism is implemented at the data level, so that the file can only be opened by the authorized person. No matter how evil each node does (including malicious code modification), the authorization mechanism cannot be broken. The reliability of this mechanism is the same as the block chain, which is guaranteed by mathematical formulas based on cryptography.
在数据级实现文件的授权机制,使得文件只能被授权人打开,不管各个节点如何作恶(包括恶意修改代码)都无法突破授权机制。这种机制的可靠性和块链一样,是用密码学为基础的数学公式来保障的。
Q8
Isabella:GLC的通证机制是如何运行的?
Cheney Miller:
GLC measures the issuance of 120 million pieces for the circulation, incentives and applications of all scenarios in the GLC platform system. The allocation and lock-up mechanism is as follows:
GLC衡量发行1.2亿枚,用于GLC平台系统中所有场景的流通、激励和应用。分配及锁仓机制如下:
This project adopts a dual-token issuance structure: GLC that can be purchased and exchanged through the exchange and FLC that can be rewarded in the mine APP. On the one hand, the dual-token model guarantees the stability of GLC value and protects the interests of users. At the same time, it enriches the gameplay of the project, improves the user's sense of participation, and also provides users with rich income channels.
板块介绍
本项目采用双通证发行结构:可通过交易所购买兑换的GLC与在矿场APP中奖励获得的FLC。双通证模型一方面保障了GLC价值稳定,保障广大用户的利益,同时丰富了项目玩法,提高了用户的参与感,也给用户提供了丰富的收益渠道。
1. Short video
Users can earn FLC rewards by watching short videos and participating in various activities to contribute to community activity. On the one hand, the FLC rewards obtained can be used for video rewards, on the other hand, they can also be used to withdraw GLC through exchanges, and they can also be used in other sectors.
1、零撸短视频
用户通过观看短视频,参与各种活动贡献社区活跃度来获得FLC奖励。获得的FLC奖励一方面可以用于视频打赏,另一方面也可以通过交易所购买GLC进行提现,也可用于其他板块使用。
2. Defi section
GLC protects players' funds and information security by creating a Defi financial sector with no server, no APP, no back office, no customer service, and no trader.
2、Defi板块
GLC通过打造无服务器,无APP,无后台,无客服,无操盘手的Defi金融板块,保护玩家资金与信息安全。
3. IPFS mining sector
As a first-class project on the chain, GLC also provides players with a mining section. Players can exchange their GLC, FLC or FBB for mining machines to produce FIL. At the same time, GLC also provides exchange channels for FIL produced, which can be converted into GLC to participate in other activities in the ecology.
3、IPFS挖矿板块
作为一流的链上项目,GLC同样为玩家提供了挖矿板块。玩家可用手中的GLC、FLC或FBB兑换矿机,产出FIL。同时对于产出的FIL,GLC同样提供兑换渠道,可兑换成GLC,参与生态中的其他活动。
Q9
Isabella:GLC生态计划实现后的蓝图是什么样的?
Cheney Miller:
In the future, GLC is eager to build a good data platform and various application ecosystems, and cooperate with partners to introduce hundreds of millions of users, access more brand enterprises, and build a global consumer industry value network, which will greatly improve the efficiency of industrial coordination and profoundly change the global consumer industry.
GLC未来渴望在搭建好的数据平台和各应用生态上,联合合作伙伴导入亿万用户,接入更多品牌企业,构建全球消费产业价值网络,极大地提高产业协同效率,深刻改变全球消费产业的生产关系。